LogoPalette
Deep umber skin tone, wet chrome lips catching overhead studio light
Gilded eyelid mid-blink, gold leaf on warm amber skin
Cheekbone catching directional light, sculpted contour on medium skin
Porcelain skin with editorial blush placement, extreme close crop
Dark skin with iridescent highlighter on brow bone and temple
Freckled skin with minimal glass-skin finish, no coverage makeup
Deep jewel-toned eyeshadow cut crease on dark skin, extreme macro
Wet-look skin with chrome pigment on inner corner of eye, olive complexion
Lip close-up in oxblood red against deep skin, soft focus background

Fourteen campaigns.  Nine brands.  Every face a case study.

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Close-up of deep velvet matte lips against textured concrete wall, studio light catching the pigment edge
01
Maison Noir

Brief

Launch editorial for debut velvet-matte lip collection targeting Gen-Z luxury buyers. Shot in a decommissioned Parisian textile factory.

Product Selection

NARS PowermatteMAC Chromacake CarbonDanessa Myricks Infinite ChromeViseart Neutral Mattes

Technique Breakdown

Skin Prep

Hyaluronic acid layering under silicone primer — zero texture on digital capture

Lip Architecture

Overliner in dark espresso, filled with velvet matte, sealed with setting spray

Contour System

Powder-only sculpt with dual-tone blush placement for editorial depth

Finish

Mattifying mist + micro-blotting papers between frames — 6-hour shoot durability

Shoot Conditions

Natural north light + single 1200W tungsten key. 34°C warehouse. No AC.

Result Metrics

Campaign Impressions14.2M
Earned Media Value$380K
Sell-Through Lift+38%

Brief

Global fragrance campaign — 'Nuit Dorée'. Twelve markets, six languages. The brief: skin that looks like it was poured from the bottle.

Product Selection

Giorgio Armani Luminous SilkCharlotte Tilbury Flawless FilterPat McGrath LabsAstral PowderKevyn Aucoin Sensual Skin Enhancer

Technique Breakdown

Glass Skin Base

Skin-tint over serum — three thin layers built up with damp beauty blender

Luminosity Mapping

Highlighter placed anatomically: inner orbital, cupid's bow, nasal bridge only

Eye Concept

Gilded lid with foiled gold leaf fragments pressed over wet eyeshadow base

Durability Protocol

Humidity-set spray every 45 min. Maintained 14-hour shoot across 3 continents

Shoot Conditions

Mixed: Paris studio daylight, Dubai rooftop golden hour, Tokyo neon-lit interior.

Result Metrics

Campaign Impressions91M
Earned Media Value$2.4M
Sell-Through Lift+61%
Gilded eyelid mid-blink, gold leaf fragments catching studio light, skin luminous and glass-like
02
Solène Paris
Cheekbone catching dramatic runway light, skin rendered matte as fabric with architectural contour lines
03
Voss Atelier

Brief

Paris Fashion Week runway — 40 models, 3 looks, 22-minute changeover window. The directive: skin as fabric.

Product Selection

Make Up For Ever HD FoundationRCMA PowderBen Nye Final SealTemptu Airbrush System

Technique Breakdown

Speed Protocol

Pre-mapped application sequence per model — avg 8-min base, 4-min eyes

Runway Skin

Airbrush foundation at 40% dilution, powder-set in zones — photographed matte, looked alive under house lights

Team Choreography

Led 6-artist team, colour-coded stations, pre-loaded palettes per look

Continuity

Touch-up kit per model backstage. Zero continuity breaks across 40 looks

Shoot Conditions

Backstage: 28°C, 80% humidity. House lights: 3200K halogen wash. Livestream + 14 editorial photographers.

Result Metrics

Models Completed40/40
Press Coverage220+ outlets
Brand Sell-Through+44%
14Campaigns
9Global Brands
6Continents
220+Press Features
$3.2MEarned Media Generated
40Runway Looks / Single Show

Brands Worked With

Maison NoirSolène ParisVoss AtelierLumière Co.Éclat StudioNoir & BlancVelvet HouseAuric BeautyFragment Lab
"

We've shot with every top makeup artist in New York. None of them document their process like this. The case study format made our legal team's job easier and our creative team's job better.

Portrait of Priya Nair, VP Marketing, Lumière Co.

Priya Nair

VP Marketing, Lumière Co.

"

Booked for a 72-hour turnaround campaign in Dubai. The shoot ran 14 hours in heat that would have destroyed any other artist's work. Every frame was flawless.

Portrait of Sebastien Moreau, Creative Director, Voss Atelier

Sebastien Moreau

Creative Director, Voss Atelier

"

The rate card was the most transparent document I've ever received from a freelance artist. Exactly what production companies need.

Portrait of Yuki Tanaka, Head of Production, Fragment Lab Tokyo

Yuki Tanaka

Head of Production, Fragment Lab Tokyo